fox dating site - Characteristics of a consolidating industry

Energy represents 20% to 40% of the total cost of cement production.

The production of cement clinker from limestone and chalk by heating limestone to temperatures above 950°C is the main energy consuming process.

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The clinker-making process also emits CO emissions from cement production.

Emissions from limestone calcination cannot be reduced through energy-efficiency measures or fuel substitution, but can be diminished through production of blended cement and raw material selection.

The industry is consolidating globally, but large international firms account for only 30% of the worldwide market (European Commission, 1997).

For my final, capstone marketing class, marketing strategies, my team and I were confronted with the challenge of developing a marketing plan for a specific industry, and a company within that industry.

We chose the smartphone industry, and within that, the company Samsung.

After thorough research, we presented a marketing plan to evaluate their marketing mix moving forward.

Cement is a global commodity, manufactured at thousands of plants.

The industry is consolidating globally, but large international firms account for only 30% of the worldwide market.

The principal and most visible market for cement is the construction industry in a multitude of applications where it is combined with water to make concrete.

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