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Signs of similar style, but spelling different words, are frequently seen as parodies.
They contracted the Crescent Sign Company to erect 13 letters on the hillside, each facing south.
The sign company owner, Thomas Fisk Goff (1890–1984), designed the sign.
Each letter was 30 feet (9.1 m) wide and 50 feet (15 m) high, and the whole sign was studded with some 4,000 light bulbs.
The Hollywood Sign (formerly the Hollywoodland Sign) is a landmark and American cultural icon located in Los Angeles, California.
It is situated on Mount Lee, in the Hollywood Hills area of the Santa Monica Mountains. "HOLLYWOOD" is spelled out in 45-foot-tall (14 m) white capital letters and is 350 feet (110 m) long.
It was originally created in 1923 as an advertisement for a local real estate development, but it garnered increasing recognition after the sign was left up.
The sign was a frequent target of pranks and vandalism, but it has since undergone restoration, including the installation of a security system to deter vandalism.
The sign is protected and promoted by The Trust For Public Land, a nonprofit organization, while its site and the surrounding land are part of Griffith Park.
From the ground, the contours of the hills give the sign a "wavy" appearance, as reflected in the Hollywood Video logo, for example.
When observed at a comparable altitude, the letters appear nearly level.
The sign makes frequent appearances in popular culture, particularly in establishing shots for films and television programs set in or around Hollywood.Tags: Adult Dating, affair dating, sex dating