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Many viral ad campaigns have capitalized on the massive popularity of viral videos.

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Advertisers have been smart to embrace viral videos.

Attaching a brand name to a video is a great way for a company to expose itself to people who might not otherwise be interested in that brand.

The problem with trying to use a viral video to advertise a product is that you cannot always anticipate what will become a hit.

A video goes viral because there is something new or exciting about it that resonates with people.

Viral videos are usually random in ways that are antithetical to carefully calibrated marketing campaigns.

Successful companies are not generally willing to take risks when it comes to advertising.

There is no market research that would be able to dictate exactly what people want to see in a video.

The whole point is that people want to see something that they have not seen before.

The best viral marketing campaign examples made this list in large part due to luck.

Many of these brands released multiple videos, most of which failed to become sensations.

Update Nov 2014: I have to include the following example.

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