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Although the final wording of the directive remains to be seen, the proposals are a good indication of just how seriously European authorities view data breaches.
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The ability of individuals to share information with an audience of millions is at the heart of the particular challenge that social media presents to businesses.
In addition to giving anyone the power to disseminate commercially sensitive information, social media also gives the same power to spread false information, which can be just as damaging.
The rapid spread of false information through social media is among the emerging risks identified by the World Economic Forum in its Global Risks 2013 report.
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Nowhere is this more evident than in the use of social media, often accompanied by a low regard or even total disregard for privacy concerns.Some 91% of Generation Y students and workers believe the age of privacy is over, while a third are unconcerned about the data that is captured about them, according to the latest Cisco Connected World Technology Report.“More Generation Y workers globally said they feel more comfortable sharing personal information with retail sites than with their own employers' IT departments,” says Cisco.This attitude is at odds with business concerns about the disclosure of commercially sensitive information through social media to potentially hundreds of millions of Twitter and Facebook users.In Europe, concerns about privacy linked to security are particularly acute, as evidenced by proposals for a new cyber security directive that link privacy and security.The proposals aim to impose EU-wide reporting requirements on companies that run large databases, including social networking firms.Tags: Adult Dating, affair dating, sex dating